Our mantra is strategically focused creativity. The opposite of a brainwave.
We work with creative thinking and innovation as a process that ensures we relay one cohesive story across target groups, messages, and channels. This takes collaboration.
We believe collaboration is a core competence that is of equal importance as strategy and creativity.
Collaboration is hard work. But we are in it together. Fundamentally, collaboration is about a strategic point of departure. In this way we ensure we agree on the objective before we begin discussing the means.
Either you aim to sell more. Or to boost the price. Preferably both.
What drives your market? We work with TRAX®, a data-driven analysis that identifies the actual sales drivers. Contrary to what most people believe, almost all sales are driven by emotions.
We are a part of the North Alliance
The North Alliance (NoA) is a family comprised of leading Nordic agencies involved in communication, design and technology. The alliance’s ambition is to gather the best of the best people within their individual fields and give them the opportunity to collaborate.
As a customer of one business you have access to all of the competences in NoA through your key account manager. This is of critical importance to you as a customer.
Collaboration is hard work. But we are in it together.
Collaboration means we have a shared goal. This makes disagreements constructive.
Collaboration always produces a better result than the alternative.
The sun safety campaign that changed lifelong behavior by getting the world to talk about Danish sun habits.
Every year thousands of Danes travel to sunny destinations on holiday. Unfortunately, many of them return home with sunburns that increase the risk of skin cancer -and every day, a Dane dies from cancer in the skin. After 10 years of sun safety campaigns, the Danes still do not listen.
When the world talks about Denmark, Danes always pay attention.
So, to change a bad habit, we asked the world for help.
We sent out an appeal in local languages to the Danes’ favorite holiday destinations. The Help a Dane appeal reached primetime news abroad and the overwhelming attention returned to Denmark as news stories and user-generated content.
More than 12.000 people - from Spain, Italy, France, Greece and Thailand - signed up to become Help a Dane volunteers. Help a Dane grew from a PR stunt to an actual movement with more than 200.000 social shares and 2.4 billion media impressions.
But more importantly, 63% of Danes say they now remember sun protection as a result of the Help a Dane campaign.