Break the Silence

For millions of women, menopause marks a profound shift in health, and it often includes weight gain and increased cardiovascular risk. But despite the scale and seriousness of the issue, conversations around menopause, obesity and heart health remain stigmatised and largely reduced to surface-level symptoms.

Novo Nordisk faced a dual challenge:
To raise awareness of obesity as a consequence of menopause in a way that felt relevant, empathetic and empowering to mature women, while also mobilising healthcare professionals to lead the conversation with confidence and care.

In short, to connect emotionallyand position Novo Nordisk as a trusted partner in women’s health.

&Co. helped Novo Nordisk create a bold, human-led awareness campaign that invited women to speak openly about what menopause really feels like, beyond hot flashes and clichés.

Under the banner “Break the Silence”, the campaign opened up an honest conversation about how menopause affects the body, linking weight, menopause and heart health in a way women could recognise themselves in.

The creative idea centers on a global conversation:
Women from around the world calling out their symptoms, frustrations and realities. Not in isolation, but together. Their voices cut across borders, cultures and languages, reinforcing that no woman is alone in this experience.

A mirrored campaign for healthcare professionals encouraged doctors to listen differently, lead with empathy and proactively start conversations about obesity and menopause with their patients.

The concept was scaled into a flexible, multi-channel campaign ecosystem — from hero films and cutdowns to social, landing pages and HCP tools — designed to guide both audiences from awareness to action, while maintaining consistency and global relevance.

The campaign launched as a fully integrated ecosystem, anchored by cinematic hero films for both women and healthcare professionals.

For women, the films created emotional recognition and relief — acknowledging the unspoken struggles of menopause while encouraging them to talk to their doctor and take control of their health.

For HCPs, the creative reframed obesity in menopause as a shared responsibility, equipping doctors with language, confidence and motivation to start the conversation.

Across markets, the concept was activated through adaptable social formats, stills and landing pages, allowing local teams to tailor executions while staying true to the core idea and visual identity.

The result was a cohesive, scalable platform that turned a taboo topic into a shared dialogue — and positioned Novo Nordisk at the centre of a more open, informed and human conversation about women’s health.