15 Awards for 11 clients
Agency of the year
15 Awards for 11 clients
Agency of the year
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Extinction Days

WWF

Saving the endangered species

One reminder at a time


Extinction Days

The Problem

1 million species are at risk

Right now, the world's species are dying at the same rate as when the dinosaurs went extinct 65 million years ago. Today, 1 million species are at risk of extinction. It's a problem we need to act upon. But the scale and complexity of the problem is so overwhelming that we don't even know where to start.


Extinction Days

The soltution

The calendar

We set out to make this massive and complex problem simpler - both to understand and to act on. Together with WWF, Google, and leading scientists from around the world, we have, for the first time in history, estimated when our most endangered species will go extinct. And then compiled those dates into a calendar accessible to everyone.

The Extinction Days calendar uses the mechanics we're familiar with from eg. the holidays calendar where important days are highlighted. However, our calendar tells a different story - it reveals extinction days of various species.

By leveraging the functionality and simplicity of Google Calendar, we've organised the crisis by breaking it down into manageable pieces. Throughout the year, the calendar will remind us of the extinction days of different animals and provide us with a tool to support WWF's work - and thereby help postpone or even cancel these events.