15 Awards for 11 clients
Agency of the year
15 Awards for 11 clients
Agency of the year

EU Elections Campaign 2019

European Parliament

Uniting Europeans

in a feeling of collective hope

EU Elections Campaign 2019

The Problem

Maybe we don’t care – but we should

With Brexit, the rise of fake news, populism, and nationalism the European project felt fragile in the time leading up to the 2019 EU elections. In 2014, only 43% showed up to vote, an all-time low. So, this time the Parliament commissioned a democratic campaign about why we should vote.

Insight: Together we can shape hope.

A survey revealed that 80% of Europeans believe that what unites Europe is more important than what separates us. But it also showed that many have worries or doubts regarding the future of Europe. Climate change, migration, terrorism, and many more global issues make the future feel uncertain. The European Union is our hope for tackling these problems together.

EU Elections Campaign 2019

The Solution

Today you’re being born

In a threatening world, we wanted a message of hope for the future. And the biggest act of hope is putting a child into this world. Our idea was to make a documentary film about the coming generations of Europe. Literally speaking, we filmed the intense and raw beauty of new Europeans being born all across Europe, right before the elections.


The ambition was a 360º campaign with TV, social media, and press, but taking the huge and diverse target group of 400 million eligible European voters into consideration, the means were limited. Most of the exposure had to be earned. The narrative for the social film was designed to carry a big press push in all 27 EU countries and was again supported by shorter films for TV and cinema, radio, print, online, and an ambitious ground game with hundreds of thousands of volunteers.

EU Elections Campaign 2019

The Results

  • An unbelievable 18.6% rise in voters from 43 to 51%
  • The hero video received +135 million views on social media alone
  • It was liked, shared, and commented on more than 600,000 times
  • 84 national tv-channels aired a short version almost 2500 times
  • Extensive coverage by all the biggest media in Europe

Awards & Recognition

  • New York Festivals 2021

    New York Festivals 2021


  • Creative Circle 2021

    Creative Circle 2021


  • Danish Digital Award 2020

    Danish Digital Award 2020